Built in the race at Gloucester, not in a boardroom.
A working NSW dairy. The mating list used to live in a spreadsheet. FTAI lived in someone’s head and a wall calendar.
Why it exists
Easy Dairy is good at recording. It does not tell you which bull is on cow 4516 while she is in the head bail. AgriWebb is not a dairy FTAI engine. Paper in the shed gets wet.
HerdMate is the reproduction pocket tool for that gap. Same operator as Calfmate and Graze: Farmsystem. Different job — calves, grazing, and mating are not the same morning.
What we will not claim
We do not promise more pregnancies, easier calvings, or a passed audit. We store what you enter and date the protocol you designed. The cow and the vet still decide.
Farmsystem
Australian dairy software from people who run cows. HerdMate, Calfmate, Graze, SmartDraft — separate products, same hosting account, farm-level data isolation on every query.